As the strikes are almost over, Mollywood is suddenly left with a multitude of films, getting ready to take a go in the theatres within a few weeks. 'Oru Marubhoomi Kadha' (Mohanlal-Bhavana) 'Venicele Vyapari' (Mammootty-Kavya Madhavan) , 'Beautiful' (Jayasurya-Meghnaraj), 'Asuravithu' (Asif Ali-Samvrutha Sunil) ,'Innanu Aa Kalyanam' (Rajasenan) are movies that will be on theaters in a short while.
The producers who had been waiting with these films in their cans for quite some time has already been inflicted by some losses due to inability to go for a right release at the right dates. Movies like 'Oru Marubhoomikkadha' and 'Venicile Vyapari' has already spent lakhs on their pre-publicity which has already went in vain. Now that if they won't propel a different looking campaign at the time of the release, moviegoers are not likely to get the feel of a fresh release.
Anyhow, the balance sheet of the strike will include the constituting of a Joint Consultation Committee (JCC) with members from the FEFKA, AMMA and KFPA which will meet every fortnight. JCC will conduct a pre-analysis of the commercial viability of a movie, to help the producers who are not familiar with production and distribution aspects.
The other important outcome is the shifting of the release of the superstar films originally slated for Bakrid, which is likely to upset the release of many more in the future including the big budget flicks 'Casanova' and 'King and commissioner'. Reports are that they will be pushed to January or even March of 2012.
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