Quite a few will also remember the fate of Mammootty's another big budget movie 'Dubai' which came almost a decade ago. The movie makers also decided for a ticket hike - double the rate for the initial few days - But the movie sank in the Box Office within a day, with little viewers coming up to watch the movie buying the astronomically priced tickets. And it never really regained the lost initial collections and still 'Dubai' is cited as the biggest debacle in the career of the megastar.
The only movie that managed the tempo even with a ticket raise was AMMA's 'Twenty: 20'. The movie was offered with a 50 percent ticket raise for the first three days. But the trick worked in favour of the movie, as it paraded almost all popular stars of the industry in smaller or bigger roles. 'Twenty: 20' easily went on to become one of the biggest hits of last year.
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