The only mass masala entertainer that came out this summer 'Pokkiri Raja' has created another box office history surpassing the record first week initial made by the muti-starrer 'Twenty:20'. While Mammootty and Prithviraj flick collected distributors share of Rs 2 crore 25 lakhs in its opening week from 110 screens, 'Twenty:20' had it at 2.13 crores. The only movie with a stronger first week remains to be the last year's magnum opus 'Pazhassi Raja' which managed to bring in 4.85 crores in the first week.
As per trade sources 'Pokkiri Raja' has scored best in the north where the biggest share came at Kozhikode Apsara (Rs 8.75 lakh), followed by Kavita, Ernakulam (Rs 7.67 lakh) and Thiruvananthapuram (Rs 6.30 lakh). The trade analysts say that its is due to the convincing balancing between the two major stars, their onscreen camaraderie and the works of the two fans associations in tandem that has resulted in such a big success. Contrary to the most of the critical comments, 'Pokkiri Raja' seems to be one movie that has worked out of the expectations this year, creating its effects on 'Pappy Appacha' and 'In Ghost House Inn', which has lost out in earnings. 'In Ghost House Inn' has already pasted a countdown 100 days poster to lessen the audience loss.
'Pokkiri Raja' which was released in another 26 centres in out of the state has also opened reasonably well. The Tamilish takings and dialects widely used will also help the movie to bring in another 50 lakhs from the out of state centres. The movie is also expected to earn 2.40 crores as satellite rights. The movie has already brought in another one crore, while settling its other rights. And with the current scheme of things, the movie will bring in the capital spend on it in another 14 days on theatres. With no real competition form any new releases expected in this time period, 'Pokkiri Raja' will make better of the chances, this summer.
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