Monday, January 28, 2013

Kammath & Kammath Massive Opening - 1.43 Crores Opening Day Gross

KAMMATH & KAMMATH secured a  big bang opening day gross of 1.43 Crores, a per early estimates. The major centers Trivandrum, Ernakulam and Calicut witnessed a near 100% opening, with the suburbs too registering above 85 / 90% on the majority of shows on Friday. The opening day can be assessed as something which has lived up to the expectations as K&K saw Megastar Mammootty and Janapriya Nayakan Dileep come together for the first time since Twenty 20 in 2008.

The opening was more or less guaranteed, as it is, for a multi starrer mass film starring two of the crowd pullers of highest pedigree in Mollywood, with a script from Udaykrishna - Sibi K Thomas, known for their finesse in alluring the crowds to the cinema halls with mass entertainers deep rooted in comedy.

The word of mouth is mixed - negative, as it can be seen with most of the masala pot boilers, but when it comes to filling up the cash boxes, MULTISTAR + 100 CENTERS + COMEDY - nothing else works to this extent, as such in Mollywood.

The lifetime gross of Kammath & Kammath seems a bit too vague to be predicted now, as the word of mouth is not too encouraging, and as ROMANS continue their juggernaut despite the big release last Friday. The release and success of LOKPAL shall also have an intangible effect on the final verdict for the movie. Vishwaroopam has already won accolades in Kerala, and further is to come Kadal, with the deadly combo of Mani Ratnam - AR Rahman.

Whether Kammath & Kammath ends up as a big winner depends on how well it can hold up during the weekdays. Unless the families reject the movie outright, a first week gross of 6.75 - 7.25 Crores looks like an easy task for the movie as of now.

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