Speaking on the occasion, Mammootty said Malayalees are so concerned & bothered of what's happening in and around them and the present launch of exclusive Channel really gives lot of hopes and aspiration to Malayali expatriates in the Middle East.
'There is a considerable difference in the lifestyle of Keralites in Kerala and the Keralite community living in the Middle East,' Asianet Communications Managing Director,. K.Madhavan said.
'As the leading and trusted television channel of thousands of Malayalis in the region, we believe that the difference in outlook and aspirations must reflect in our channel's programming to fully connect with our audience here,' he said.
The viewers of Asianet in the Middle East are presently offered the same programming schedules as that of the channel in Kerala. The dedicated channel has been structured to suit the lifestyle of people residing in the south Indian state.
The new dedicated 24x7 channel will structure its mainline programming schedule to suit prime time, as per the time zone in the Middle East.
K.Madhavan further added that,viewers in the Middle East can watch new blockbuster movies and all the weekend shows on Fridays instead of having to miss them on Sundays,
The timing of other popular programmes will also be structured to suit viewers in the Middle East.
Lot of variety entertainment programmes are lined up for telecast in Asianet MiddleEast Channel.
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