Mammootty's Ramzan offering 'Mayabazaar' opened in around 70 centers,
with good audience pull all along. The movie was not released in
around 25 A centers listed in the release day advertisement.
`A' centers like Ernakulam refused to screen the movie, following the
decisions from the Film Exhibitors association. But the makers of the
movie played safe by opting for government theatres in seven major
centers including Thiruvanathapuram, Ernakulam and Thrissur. A few A
centre theatres like Alleppey and Attingal also showed a difference
of opinion to their association by screening the movie.
Meanwhile almost every B centers celebrated the movie with house full
shows all through the initial couple of days. Some centers even
screened the movie more than ten times in this two days. Though the
movie has been generating mixed opinion from its first day viewers,
it is sure to end up as a profit maker due to this initial hype that
it has generated and also due to its mindless festival mood
packaging. If supported with intense marketing, the movie even can
defy the statistics of trade experts to emerge a long runner.
No comments:
Post a Comment